Who am I?
A hard-working, highly
committed individual aiming to deliver great results
I have a wide range of interests including public relations, new media, event management, design and videography. I am a self-starter with a strong work ethic and I thrive in fast-paced environments.
Digital Marketing
With over a decade of experience, I’ve led digital marketing efforts since 2009 for organizations in entertainment, editorial, nonprofit, education, and sustainability spaces.
Audience Growth
I develop data-driven strategies to grow, engage, and retain audiences across digital platforms, turning awareness into long-term loyalty.
Strategy & Campaign Planning
I lead strategic planning and campaign development that connects vision, messaging, and multi-channel execution.
Media Buying
At PBS SoCal, I modernized digital media operations by implementing Campaign Manager 360 and Display & Video 360, improving targeting, reporting, and efficiency in programmatic buying.
Some Interesting Facts
About Me
My parents are from a little group of islands called Cape-Verde. The archipelago is located on the west side of Africa, about 500 km (or 300 miles) from Senegal. Although I really love my parents’ country of origin, I was born and grew up in France, in a little town in the French Alps called Thonon-les-Bains.
Years of Experience
Languages
AB. Designs Creation
Countries Visited
A Few Words About Me
My Awesome Story
After graduating with a B.T.S. in Communication des Entreprises in 2007, I packed my bags and moved to the United States, landing in Detroit. Coming to this country without my family was a BIG change, but something inside me -call it destiny- just attracted me here.
In 2010, I graduated with a Bachelors in Public Relations and decided to further my education with a Masters in Media Arts, learning video production, and a Certificate in Communication and New Media. After graduation, I created my brand AB. Designs and started to work as a freelancer for various clients such as non profits, museums, musicians and other independents.
In today’s economical climate, I want to be able to multitask and my skills allow me to do so. Now don’t get me wrong I am far from done, which is great because I love to learn.
The various positions I have held allowed me to gain knowledge which is truly invaluable. I love event planning, design, videography, new media and I am very happy to be in a position that allows me to marry all these fields.
Lastly, I am fluent in French (obviously), Portuguese and Cape Verdean (Creole Portuguese). I am currently working on improving my and Spanish and want to learn Mandarin.
PBS SoCal
Oct. 2020 - Present
SENIOR MANAGER, MARKETING
Develop, implement and manage marketing strategy and paid advertising campaigns to promote tune-in and streaming for PBS SoCal programs across all platforms as the company increases its brand awareness within the digital space.
Details +Fox Corporation (Fox Studio Lot)
June 2018 - Oct. 2020
SENIOR MARKETING COORDINATOR
As the marketing coordinator for Fox Studio Lot, I oversea the marketing efforts for Production Services, Post Production Services and Special Events / Food Services. My tasks include marketing strategy, marketing plans and campaigns creation, marketing budget, print and digital marketing, web management, social media, promotional marketing, analytics, and events management.
Details +Fox Corporation (Fox Media Services)
2017-2018Fox Corporation (Fox Media Services)
2015-2017DATA ADMINISTRATOR Archived, restored and deleted data using proprietary software, and command line interfaces. Inputted necessary metadata into asset management databases, Creation and offload of LTO tapes. Prepared international projects for editors
Details +Planet Green
2015
UCLA Events & Transportation
2014-2015
MARKETING COORDINATOR
• Writing: Generated blog posts for www.beagreencommuter.com
• Social Media: Managed daily postings on Facebook, Twitter and Instagram
• Events: Researched, planned, implemented, evaluated the department’s events and marketing campaigns
Details +ChannelNet
2010 - 2011
WEB CONTENT COORDINATOR
• Client Management:Responded and recorded client requests (French and English)
• Project Management:Updated clients’ website, and set-up search engine optimizationSEO
Details +My Latest Blog Post
I am beyond excited to share my blog with you. I share everything from my travels, to my workplace stories, to my personal experiences. Do not hesitate to follow me and leave a comment .
I AM A BLACK IMMIGRANT IN THE USA
The recent deaths of George Floyd, Breonna Taylor, and Ahmed Arbery among many others, and the global protests that followed across the world have left me perplexed, angry and scared. In this current climate of insecurity, the news coverage concerning racial segregation, police brutality, and the wealth gap between whites and people of color has also intensified. As a black woman and immigrant currently residing in the United States, I am now asking myself, what does it mean to be a black immigrant in the USA today?
What do I offer?
My Services
Campaign Planning
03.Need a goal-driven campaign plan?
From concept to launch, I build campaign plans that bring strategy, creative, and distribution together seamlessly.
Graphic Design
02.Need Creatives?
From key art and digital ads to social graphics, print ads, and flyers, I can help bring your campaign to life.
Web
01.Need a website?
I design and optimize websites and landing pages that support campaign goals, improve user experience, and drive action.
Need more info ? Visit my services page :
My ServicesMy MARKETING & DESIGN SKILLS
I am a multilingual marketing strategist willing to collaborate to deliver great results. I am highly committed problem solver with a wide range of experiences in digital marketing, public relations, online media, new technologies, and creative branding.
